• Connecting Family Members on One Shared Phone Line

    Creation of a feature that helps provide families with a simple and reliable way to stay connected in emergencies.

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  • Mobile App Rebranding and Onboarding Enhancements

    Launching new consolidation app, enhancing onboarding, and integrates new parent branding

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  • Personal Profiles Onboarding UX Improvements

    Experience streamlined from existing flow and improves personalization within vehicle.

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  • In-Vehicle Maintenance Hub Feature Creation

    Creation of a single point of information for users on vehicle alerts and prognostics.

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  • New Vehicle Device Integration, Key Fob Replacement

    Integration of new technology allowing users the ease of choosing their access management for their vehicle.

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Hi, I’m Bridgette Exell!

Hi, I’m Bridgette 👋🏻 — a Senior Product Designer passionate about creating digital experiences that feel effortless, connected, and human. I love designing at the intersection of strategy and empathy, where thoughtful design can simplify complexity and bring people closer together.

At Verizon, I lead the design of Family Line, a premium feature that helps families stay connected on one shared phone line, and helped launch Verizon Family’s personal profiles ecosystem to personalize experiences across users. My work bridges product vision and real user needs, ensuring every solution feels as intuitive as it is impactful.

Before that, I spent several years at Ford Motor Company, designing for in-vehicle and mobile ecosystems that supported millions of drivers. From improving onboarding for Google Automotive Services to leading usability testing and design validation, I learned how design can truly shape trust and ease in everyday interactions.

With a background in Human-Computer Interaction, I’m driven by curiosity, collaboration, and a deep respect for the people behind every product. My goal is simple: to design experiences that connect, empower, and make life just a little smoother for the people who use them.

Let’s connect! 🚀

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Endorsements & Encouragement

  • Chris C. | Experience Manager, Verizon

    Bridgette is an extremely talented and versatile designer that I had the pleasure of working with throughout the majority of 2024.

    During my time working with Bridgette, I witnessed her leadership skills as she oversaw other designers as well as her design skills as she created high level concepts for complex problems. Her experience with design systems was also a big contributor to our success as she took on the responsibility of overhauling our design files that the entire team adopted over time.


    When presenting work or talking through solutions with stake holders and/or developers, Bridgette was always able to explain and defend her solutions. This not only helped produce a better product but also contributed to strengthening the relationships across the entire project.
    I know that any team Bridgette joins or leads will only benefit from her time on the project.

  • Rosalia W. | Content Designer, Verizon

    Bridgette is a thoughtful, collaborative teammate who brings a calm and clear approach to complex work. I had the chance to work with her closely on the Verizon Family app, where she helped lead cross-functional efforts for the app. I worked on the content side, so we worked together often, and I really appreciated her working style!

    Her UX design work is grounded in curiosity and centers the user. She takes the time to understand the problem, ask the right questions to quickly and efficiently problem solve. Bridgette has a great way of balancing user needs with business goals too.

    She’s also just really enjoyable to work with. Easygoing, generous with her time, and always up to get the work done. I’d be glad to collaborate with her again.

  • Daniela T. | Product Manager, Verizon

    I had the pleasure of collaborating with Bridgette on several complex features for a mobile app project, and her exceptional organizational skills consistently stood out. Even when faced with back-and-forth feedback from various stakeholders, she managed to keep everything on track seamlessly.

    Bridgette is an excellent presenter who articulates her ideas clearly, knows how to guide conversations effectively, and isn't afraid to state her case to uphold the integrity of the user experience.

    Her pleasant demeanor and team-oriented attitude make her a joy to work with. Her user-oriented thinking is evident in her designs and she would be a valuable asset for any UX team.

  • Nick D. | Direct Supervisor, Ford Motor Company

    While at Ford I had the great opportunity to hire and lead Bridgette. Bridgette is by far one of the best people to have your team. Her drive to do what’s right for the vision of the product and, more importantly, for the user is intense. She’s detailed oriented, utilizes her background in user research very well, and willing to ask the hard questions to get the right design for the user.

    Outside of her work, Bridgette is one the kindest you’ll meet. She often took the lead on our team community outreach and our team building events.

  • Heather J. | UX Copy Writer, Ford Motor Company

    I had the great pleasure of working with Bridgette on several features for the infotainment system in Ford and Lincoln vehicles.

    As a strong advocate for user-centered interaction design, Bridgette is empathetic to user needs, goals, and pain points throughout the design process. She is willing to iterate and improve each interaction to provide the best digital experience for users.


    Bridgette effectively communicates and collaborates with cross-platform teams and stakeholders. She provided me with regular status updates which helped us efficiently meet deadlines. When new requests are made, Bridgette succinctly summarizes the key issues and sets realistic expectations.

    Bridgette has a proven ability to handle large, complex features and create experiences that balance the needs of users and the goals of the organization. Her collaborative, professional approach make her a joy to work with.”

  • Thomas M. | Feature Owner Supervisor, Ford Motor Company

    Thank you very much for your hard work on the Phoenix Profiles HMI specification. This assignment had a very large scope and was quite a journey but I appreciated your consistent effort, patience, and reliability.

    It has been a pleasure to work with you and I am looking forward to seeing the final product in our vehicles.

  • Geoffrey T. | Experience Supervisor, Ford Motor Company

    Thank you, Bridgette, for working together with XD on Maintenance Hub and Stationary Experiences.

    My team is very thankful that you willingly stepped up to help that the Interaction work met the needs of the customers. Our customers are going to love their new vehicle experiences thanks to your support!